Privacy
Asked on 07/30/2024
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Privacy at WWDC 2024
Apple's WWDC 2024 introduced several new features and updates focused on enhancing user privacy across iOS 18 and macOS Sequoia. Here are the key highlights:
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Privacy Pillars:
- Data Minimization: Collect only the minimum amount of data required.
- On-Device Processing: Perform computations locally to avoid server-side data exposure.
- Transparency and Control: Make it clear what data is collected and give users control over its use.
- Security: Provide technical guarantees and enforcement of privacy protections.
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New Pickers:
- Introduced new pickers that allow users to share only the data they want without permission prompts. These include customizable UI elements that fit seamlessly into apps while minimizing data sharing.
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Locked and Hidden Apps:
- iOS 18 introduces the ability to lock and hide apps, requiring authentication (Face ID, Touch ID, or passcode) to access them. This ensures that sensitive information remains private even when the device is handed to someone else.
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Permission Changes and New Platform Capabilities:
- Improved transparency and control over access to local network, Bluetooth, and contacts.
- New system features to protect sensitive apps and information, such as the ability to lock apps and hide their contents from search and notifications.
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Private Caller ID:
- Implemented using private information retrieval technology, allowing live caller ID lookups without revealing sensitive information like phone numbers.
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App Group Container Protection:
- Enhanced protection for data stored in app group containers, ensuring sensitive data like browsing history or photos is safeguarded.
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Automatic Passkey Upgrades:
- Simplified management of passkeys, enhancing security for personal data stored in apps.
For more detailed information, you can refer to the session What’s new in privacy.
Relevant Sessions
- What’s new in privacy
- Introducing enterprise APIs for visionOS
- Build a great Lock Screen camera capture experience
These sessions provide a comprehensive overview of the new privacy features and best practices for integrating them into your apps.

Introducing enterprise APIs for visionOS
Find out how you can use new enterprise APIs for visionOS to create spatial experiences that enhance employee and customer productivity on Apple Vision Pro.

What’s new in privacy
At Apple, we believe privacy is a fundamental human right. Learn about new and improved permission flows and other features that manage data in a privacy-preserving way, so that you can focus on creating great app experiences.

Build a great Lock Screen camera capture experience
Find out how the LockedCameraCapture API can help you bring your capture application’s most useful information directly to the Lock Screen. Examine the API’s features and functionality, learn how to get started creating a capture extension, and find out how that extension behaves when the device is locked.