How do I write in the Apple voice?

To write in the Apple voice, you should focus on a few key qualities: clarity, simplicity, friendliness, and helpfulness. Here are some guidelines based on the session "Add personality to your app through UX writing" from WWDC 2024:

1. Clarity and Simplicity: Your writing should be clear and straightforward. Avoid unnecessary jargon and keep sentences concise. For example, a welcome screen might start with a friendly greeting and then provide clear, simple instructions or information.

2. Friendliness: The tone should be approachable and warm, like a person speaking to another. For instance, using phrases like "Good morning" or "Don't stop now!" can make the interaction feel more personal and engaging.

3. Helpfulness: Ensure that the information provided is useful and relevant to the user. The language should guide the user through the process without overwhelming them with too much information at once.

4. Adapt Tone Based on Context: The tone can shift depending on the situation. For example, a celebratory tone might be used for congratulating a user on completing a fitness goal, while a more serious tone might be appropriate for health-related notifications.

For more detailed examples and exercises on finding and using the right voice and tone, you can refer to the session Add personality to your app through UX writing.

Relevant Sessions

• Add personality to your app through UX writing

By following these principles, you can ensure that your writing feels distinctly Apple and enhances the user experience.