Why can’t I tell my users that they can buy a subscription via our website?
Asked on 07/30/2024
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Apple's guidelines for the App Store prohibit apps from directing users to purchase subscriptions or other digital content outside of the app. This is to ensure that all in-app purchases go through Apple's payment system, which allows Apple to take a commission on these transactions. This policy is enforced to maintain a consistent user experience and to ensure that Apple can manage and secure the payment process.
For more details on how to implement and manage subscriptions within your app, you can refer to the sessions from WWDC:
These sessions cover various aspects of subscription management, including promotional offers, win-back offers, and the use of App Store server APIs to enhance your subscription strategy.
Implement App Store Offers
Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in sandbox and Xcode to make sure they work smoothly.
Explore App Store server APIs for In-App Purchase
Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we’ll introduce updated endpoint functionality, new transaction fields, and a new notification type. We’ll also discuss best practices for the purchase lifecycle, delivering content, and targeting offers, so you can become a server power user.