why does apple charge 30% for in-app purchases?
Generated on 7/31/2024
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Apple charges a 30% commission for in-app purchases to cover the costs associated with maintaining the App Store infrastructure, ensuring security, and providing a seamless user experience. This fee supports the development and maintenance of the App Store's ecosystem, including the tools and services provided to developers, such as StoreKit and the App Store server APIs, which facilitate in-app purchase functionality and transaction management.
For more details on how Apple supports in-app purchases, you can refer to the session Explore App Store server APIs for In-App Purchase.
Implement App Store Offers
Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in sandbox and Xcode to make sure they work smoothly.
What’s new in StoreKit and In-App Purchase
Learn how to build and deliver even better purchase experiences using the App Store In-App Purchase system. We’ll demo new StoreKit views control styles and new APIs to improve your subscription customization, discuss new fields for transaction-level information, and explore new testability in Xcode. We’ll also review an important StoreKit deprecation.
Explore App Store server APIs for In-App Purchase
Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we’ll introduce updated endpoint functionality, new transaction fields, and a new notification type. We’ll also discuss best practices for the purchase lifecycle, delivering content, and targeting offers, so you can become a server power user.