how do I pivot from my saas product?
Generated on 7/31/2024
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Pivoting from a SaaS product can be a complex process, but there are several strategies and tools discussed at WWDC that might help you in this transition. Here are some relevant sessions and topics that could be useful:
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Explore App Store server APIs for In-App Purchase:
- This session discusses various subscription models and offers that can help attract and retain customers. You might consider implementing auto-renewable subscriptions or promotional offers to maintain your customer base during the pivot.
- Subscriptions and Offers
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What’s new in StoreKit and In-App Purchase:
- This session introduces new ways to merchandise in-app purchases and discusses Winback offers, which are designed to help recover churned subscribers. This could be particularly useful if you are looking to retain users during the transition.
- Merchandise using SwiftUI
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Implement App Store Offers:
- This session provides a detailed guide on configuring and testing Winback offers, which can be a powerful tool to re-engage users who have left your service.
- Configure win-back offers
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What’s new in App Store Connect:
- This session highlights the use of custom product pages and deep links to tailor your app's presentation to different audiences. This can be particularly useful if you are pivoting to a new market or user base.
- Reach customers
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Xcode essentials:
- This session covers various tools and techniques in Xcode that can help you manage the development and testing of new features efficiently. This is crucial when pivoting, as you may need to iterate quickly based on user feedback.
- Explore the Organizer
By leveraging these sessions and the tools they discuss, you can better manage the transition of your SaaS product, retain your existing customers, and attract new ones. If you need more specific guidance on any of these topics, feel free to ask!
Explore App Store server APIs for In-App Purchase
Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we’ll introduce updated endpoint functionality, new transaction fields, and a new notification type. We’ll also discuss best practices for the purchase lifecycle, delivering content, and targeting offers, so you can become a server power user.
What’s new in App Store Connect
Explore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for you, deep link to specific content in your app from custom product pages, use the latest enhancements to TestFlight, and more.
What’s new in StoreKit and In-App Purchase
Learn how to build and deliver even better purchase experiences using the App Store In-App Purchase system. We’ll demo new StoreKit views control styles and new APIs to improve your subscription customization, discuss new fields for transaction-level information, and explore new testability in Xcode. We’ll also review an important StoreKit deprecation.
Streamline sign-in with passkey upgrades and credential managers
Learn how to automatically upgrade existing, password-based accounts to use passkeys. We’ll share why and how to improve account security and ease of sign-in, information about new features available for credential manager apps, and how to make your app information shine in the new Passwords app.
Xcode essentials
Edit, debug, commit, repeat. Explore the suite of tools in Xcode that help you iterate quickly when developing apps. Discover tips and tricks to help optimize and boost your development workflow.
Implement App Store Offers
Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in sandbox and Xcode to make sure they work smoothly.