how do I pivot from my saas product?

Asked on 07/31/2024

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Pivoting from a SaaS product can be a complex process, but there are several strategies and tools discussed at WWDC that might help you in this transition. Here are some relevant sessions and topics that could be useful:

  1. Explore App Store server APIs for In-App Purchase:

    • This session discusses various subscription models and offers that can help attract and retain customers. You might consider implementing auto-renewable subscriptions or promotional offers to maintain your customer base during the pivot.
    • Subscriptions and Offers
  2. What’s new in StoreKit and In-App Purchase:

    • This session introduces new ways to merchandise in-app purchases and discusses Winback offers, which are designed to help recover churned subscribers. This could be particularly useful if you are looking to retain users during the transition.
    • Merchandise using SwiftUI
  3. Implement App Store Offers:

    • This session provides a detailed guide on configuring and testing Winback offers, which can be a powerful tool to re-engage users who have left your service.
    • Configure win-back offers
  4. What’s new in App Store Connect:

    • This session highlights the use of custom product pages and deep links to tailor your app's presentation to different audiences. This can be particularly useful if you are pivoting to a new market or user base.
    • Reach customers
  5. Xcode essentials:

    • This session covers various tools and techniques in Xcode that can help you manage the development and testing of new features efficiently. This is crucial when pivoting, as you may need to iterate quickly based on user feedback.
    • Explore the Organizer

By leveraging these sessions and the tools they discuss, you can better manage the transition of your SaaS product, retain your existing customers, and attract new ones. If you need more specific guidance on any of these topics, feel free to ask!