anything new about the app store
Generated on 7/29/2024
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New Features in the App Store
Apple introduced several new features and updates related to the App Store at WWDC 2024. Here are the highlights:
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App Store Offers:
- Winback Offers: A new type of subscription offer designed to help recover churned subscribers. These offers can be customized and promoted on the App Store. For more details, you can check the session Implement App Store Offers.
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App Store Connect:
- Featuring Nominations: A new way to submit plans for your app's upcoming content and enhancements to the editorial team for consideration for featuring on the App Store. This can help increase your app's visibility. More information can be found in the session What’s new in App Store Connect.
- Reduced Screenshot Requirements: Now, only one set of screenshots is required for iPhone and one for iPad, simplifying the submission process.
- API Support for Enterprise Program: New APIs for provisioning and user management are available for the Apple Developer Enterprise Program.
- App Analytics Reports: 50 new reports are available through the App Store Connect API, providing data on engagement, downloads, sales, and app usage. This makes it easier to integrate App Store Connect data into your own systems. More details are available in the session What’s new in App Store Connect.
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StoreKit and In-App Purchase:
- StoreKit 2: The original API for in-app purchases is deprecated starting with iOS 18. Developers are encouraged to migrate to StoreKit 2, which offers improvements like customer transaction history, subscription renewal info, and cryptographic validation. StoreKit 2 also supports modern language features like Swift Async/Await. For more information, see the session What’s new in StoreKit and In-App Purchase.
- Subscription Store View: New features are coming to the subscription store view, making it easier to merchandise in-app purchases. More details can be found in the session What’s new in StoreKit and In-App Purchase.
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App Store Server APIs:
- Enhanced Notifications and Fields: New developments in the subscriptions and offers space, including new fields available for transactions. For more details, see the session Explore App Store server APIs for In-App Purchase.
Relevant Sessions
- Implement App Store Offers
- What’s new in App Store Connect
- What’s new in StoreKit and In-App Purchase
- Explore App Store server APIs for In-App Purchase
These updates aim to streamline the app development and submission process, enhance app visibility, and improve the in-app purchase experience.

What’s new in StoreKit and In-App Purchase
Learn how to build and deliver even better purchase experiences using the App Store In-App Purchase system. We’ll demo new StoreKit views control styles and new APIs to improve your subscription customization, discuss new fields for transaction-level information, and explore new testability in Xcode. We’ll also review an important StoreKit deprecation.

Implement App Store Offers
Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in sandbox and Xcode to make sure they work smoothly.

Explore App Store server APIs for In-App Purchase
Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we’ll introduce updated endpoint functionality, new transaction fields, and a new notification type. We’ll also discuss best practices for the purchase lifecycle, delivering content, and targeting offers, so you can become a server power user.

What’s new in App Store Connect
Explore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for you, deep link to specific content in your app from custom product pages, use the latest enhancements to TestFlight, and more.