How can I improve my rank in App Store search results?

To improve your rank in App Store search results, you can leverage several strategies and features discussed in various WWDC sessions:

1. Core Spotlight Integration:

   • Semantic Search: Utilize Core Spotlight's new semantic search capabilities to ensure that your app's content can be found even if the search terms are not an exact match. This can help users find your app more easily (Support semantic search with Core Spotlight).
   • Engagement Signals: Improve the ranking of your app's content by donating engagement signals to Spotlight. This includes setting the last used date property on searchable items and marking interactions when users engage with search results or suggestions (Support semantic search with Core Spotlight).

2. App Intents and Indexed Entities:

   • Indexing App Entities: Use the new indexedEntity protocol to index your app entities in Spotlight. This helps Siri and Spotlight understand and find your app's content more effectively (What’s new in App Intents).
   • Associate App Entities: Associate app entities with your searchable items to enhance the semantic search capabilities and prioritize important items (What’s new in App Intents).

3. App Store Connect Features:

   • Featuring Nominations: Submit featuring nominations to the App Store editorial team to get your app featured. This can significantly boost your app's visibility and ranking (What’s new in App Store Connect).
   • Custom Product Pages: Create custom product pages with deep links to highlight specific features or promotions tailored to different audiences. This can improve user engagement and conversion rates (What’s new in App Store Connect).
   • Promote Your App: Use the new "Promote Your App" feature to generate marketing assets for social media, which can drive more traffic to your app (What’s new in App Store Connect).

By implementing these strategies, you can enhance your app's discoverability and improve its ranking in App Store search results.