What's the best way to setup a winback offer?

To set up a Winback offer, you can follow these steps as outlined in the Implement App Store Offers session:

1. Navigate to the Subscription Pricing Page:

   • Go to App Store Connect and find the subscription pricing page for your app.

2. Create a New Winback Offer:

   • Click on the "Winback offers" tab.
   • Click the "Create offer" button to start configuring a new Winback offer.

3. Configure Offer Details:

   • Enter a unique reference name and offer identifier for the offer.
   • Select the start date and end date for the offer.
   • Choose the payment mode (e.g., pay-as-you-go, pay upfront, or free trial) and set the duration and price if applicable.

4. Set Eligibility Criteria:

   • Define the customer eligibility criteria, such as the duration of the paid subscription, time since last subscribed, and wait time between offers.
   • Use the App Store Connect pricing tool to set prices for different countries or regions.

5. Promote the Offer:

   • Promote the Winback offer through your own marketing channels.
   • The offer will automatically appear on the customer's subscriptions page and can be featured on the App Store.

6. Test the Offer:

   • Use the customer eligibility toggle in Xcode to test different eligibility scenarios and ensure the offer works as expected.

For a detailed walkthrough, you can refer to the Configure win-back offers chapter of the session.