Add personality to your app through UX writing

To add personality to your app through UX writing, you can follow the guidance provided in the WWDC session titled Add personality to your app through UX writing. Here are the key steps and exercises discussed in the session:

1. Define Personality, Voice, and Tone:

   • Personality: Think of your app as a person. What traits make it unique? For example, an app like Duolingo uses a fun and bright personality to engage users.
   • Voice: This is the consistent expression of your brand and values through words. For Apple, key qualities include clarity, simplicity, friendliness, and helpfulness.
   • Tone: This adapts the voice to different situations. For example, a welcome screen might have a more energetic and friendly tone.

2. Voice Exercises:

   • Exercise 1: Imagine your app as a person and define its voice. Write down adjectives that describe your app's personality. Group similar words to identify key attributes.
   • Exercise 2: Write a welcome screen in your app's voice. This is a great place to showcase your app's personality and connect with users.

3. Tone Exercise:

   • Adjust the tone of your writing based on the context. For example, a welcome screen might use a more energetic tone, while a help screen might use a more reassuring tone.

4. Best Practices:

   • Ensure your writing is useful and inclusive.
   • Avoid jargon to make your app accessible to a wider audience.
   • Read your writing out loud to see if it sounds like the best version of your app.

For more detailed guidance, you can refer to the session chapters:

• Introduction
• Personality, voice and tone
• Voice exercises
• Tone exercise

By following these steps, you can effectively add personality to your app through thoughtful UX writing.