How to make money

To make money using the App Store, you can leverage various strategies and tools provided by Apple, particularly focusing on subscriptions and in-app purchases. Here are some key points and sessions from WWDC that can help you:

1. Implement App Store Offers:

   • Win-back Offers: These are designed to re-engage customers who have previously subscribed but have since canceled. You can configure these offers in App Store Connect, specifying details like the offer name, ID, payment mode, duration, and price. You can also set eligibility criteria to target specific customer segments.
   • Promotional Offers: These can be used to attract new customers or retain existing ones by offering discounts or free trials. You can create unique discounts and define your own eligibility criteria.
   • Introductory Offers: These are aimed at new subscribers, allowing them to try your subscription with a free trial or at a discounted price.

   For more details, you can refer to the session Implement App Store Offers.

2. What’s new in StoreKit and In-App Purchase:

   • Merchandising Using SwiftUI: This session covers how to create a subscription store that merchandises different subscription plans using SwiftUI. It also discusses how to set up a StoreKit configuration file in Xcode to get in-app purchase UI working with Xcode previews.
   • Win-back Offers: The session also touches on how Win-back offers can be featured in personalized recommendations on the App Store.

   For more details, you can refer to the session What’s new in StoreKit and In-App Purchase.

3. Explore App Store server APIs for In-App Purchase:

   • Subscriptions and Offers: This session discusses how to use offers to attract and retain customers for your subscription products. It covers the three payment modes available for auto-renewable subscriptions: free trials, pay-as-you-go, and pay upfront offers.
   • Promotional Offer Signature: It explains how to create a promotional offer signature to prevent unauthorized redemption of offers.

   For more details, you can refer to the session Explore App Store server APIs for In-App Purchase.

By utilizing these strategies and tools, you can effectively monetize your app through subscriptions and in-app purchases, attracting new customers and retaining existing ones.