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Subscriptions at WWDC 2024

Apple introduced several updates and new features related to subscriptions during WWDC 2024. Here are some key highlights:

Subscription Store View:
- You can now declare a subscription store view and provide the group ID for your subscription with just one line of code. This helps structure your store so that different levels of service are clearly visible to customers.
- What’s new in StoreKit and In-App Purchase
Subscription Option Groups:
- Apple introduced a new API for creating subscription option groups, allowing you to organize your subscription options into a hierarchy. This includes creating groups within groups and even inline groups.
- What’s new in StoreKit and In-App Purchase
Preferred Subscription Offer:
- A new view modifier called Preferred subscription offer allows you to control which offer to use when there is more than one available in StoreKit. This helps in merchandising your subscription plans effectively.
- Implement App Store Offers
Marketing Content for Subscription Plans:
- You can provide different marketing content views depending on the active subscription group, making it easier to explain the value of each plan.
- What’s new in StoreKit and In-App Purchase
Subscription Offers and Payment Modes:
- There are several payment modes available for auto-renewable subscriptions, including free trials, reduced price on a pay-as-you-go model, and pay upfront offers.
- Explore App Store server APIs for In-App Purchase
Winback Offers:
- A new type of subscription offer called Winback offers is designed to help recover churned subscribers. These offers can be customized and promoted on the App Store.
- What’s new in StoreKit and In-App Purchase

Relevant Sessions

These sessions provide a comprehensive overview of the new features and enhancements related to subscriptions and in-app purchases.