skadnetwork

Generated on 8/6/2024

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The context provided mentions SkadNetwork in relation to the new AdAttributionKit introduced at WWDC 2024. Here are some key points about SkadNetwork and its integration with AdAttributionKit:

  1. AdAttributionKit and SkadNetwork Fundamentals:

    • AdAttributionKit is built on top of SkadNetwork fundamentals. It continues to use privacy-preserving ad attribution principles, such as crowd anonymity, which was a core feature of SkadNetwork (Meet AdAttributionKit).

  2. Ad Network Enrollment:

    • If an ad network is already registered for use with SkadNetwork, no further enrollment is needed to use AdAttributionKit. This ensures a seamless transition for existing users of SkadNetwork (Meet AdAttributionKit).

  3. Postbacks and Conversion Values:

    • AdAttributionKit sends postbacks as a combination of a signed compact JWS and a few unsigned fields. This is similar to the postback mechanism in SkadNetwork, ensuring compatibility and ease of adoption for developers familiar with SkadNetwork (Meet AdAttributionKit).

  4. SK Overlay and SKStoreProductViewController:

    • Implementing SK Overlay and SKStoreProductViewController in AdAttributionKit follows the same pattern as in SkadNetwork. This includes setting up instances of app configuration and handling ad impressions (Meet AdAttributionKit).

For more detailed information about SkadNetwork, you can refer to the session "What's new with SkadNetwork" from WWDC 2022, as mentioned in the context.

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Meet AdAttributionKit

Meet AdAttributionKit

Introducing AdAttributionKit, a new iOS framework for privacy-preserving ad attribution. Learn how AdAttributionKit supports re-engagement, click-through attribution (including support for custom creative), JWS formatted impressions and postbacks, and more. We’ll provide insight into testing your AdAttributionKit implementation and deep-dive into code snippets and best practices for adopting AdAttributionKit.

What’s new in privacy

What’s new in privacy

At Apple, we believe privacy is a fundamental human right. Learn about new and improved permission flows and other features that manage data in a privacy-preserving way, so that you can focus on creating great app experiences.