Ho do I get promoted on the App Store?
Generated on 8/6/2024
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To get promoted on the App Store, you can leverage several features and strategies discussed in the WWDC sessions:
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Featuring Nominations:
- You can submit plans for your app's upcoming content and enhancements to the editorial team for their consideration. This is done through the "featuring nominations" in App Store Connect. The editorial team reviews these nominations and considers them for featuring on the App Store. This can significantly increase your app's visibility.
- For more details, you can refer to the session What’s new in App Store Connect.
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Promote Your App Feature:
- If your app gets featured on the App Store, you will receive a notification. You can then generate a special marketing asset to celebrate this moment and share it on social media directly from the App Store Connect app. This feature helps you create visually appealing marketing materials to promote your app's biggest moments.
- For more details, you can refer to the session What’s new in App Store Connect.
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Winback Offers:
- You can create and promote Winback offers for your app. These offers can be automatically promoted on the App Store once they are live. The App Store may feature these offers in personalized recommendations for customers.
- For more details, you can refer to the session Implement App Store Offers.
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Social Media Integration:
- The "promote your app" feature in App Store Connect allows you to generate marketing assets and share them on social media. This can help you reach a broader audience and drive more traffic to your app's product page.
- For more details, you can refer to the session What’s new in App Store Connect.
By utilizing these features, you can enhance your app's visibility and increase the chances of it being promoted on the App Store.
Implement App Store Offers
Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in sandbox and Xcode to make sure they work smoothly.
Explore App Store server APIs for In-App Purchase
Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we’ll introduce updated endpoint functionality, new transaction fields, and a new notification type. We’ll also discuss best practices for the purchase lifecycle, delivering content, and targeting offers, so you can become a server power user.
What’s new in App Store Connect
Explore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for you, deep link to specific content in your app from custom product pages, use the latest enhancements to TestFlight, and more.