publisher
Asked on 08/08/2024
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The term "publisher" is mentioned in the context of the session titled "Meet AdAttributionKit." Specifically, it refers to the "publisher item identifier," which is the identifier of the app that showed the original advertisement. This identifier is part of the postback data sent by AdAttributionKit.
For more details, you can refer to the Meet AdAttributionKit session at the timestamp 08:34.
Here are the sessions mentioned in the context:
- Meet AdAttributionKit
- What’s new in StoreKit and In-App Purchase
- Explore App Store server APIs for In-App Purchase
- Implement App Store Offers
Meet AdAttributionKit
Introducing AdAttributionKit, a new iOS framework for privacy-preserving ad attribution. Learn how AdAttributionKit supports re-engagement, click-through attribution (including support for custom creative), JWS formatted impressions and postbacks, and more. We’ll provide insight into testing your AdAttributionKit implementation and deep-dive into code snippets and best practices for adopting AdAttributionKit.
What’s new in StoreKit and In-App Purchase
Learn how to build and deliver even better purchase experiences using the App Store In-App Purchase system. We’ll demo new StoreKit views control styles and new APIs to improve your subscription customization, discuss new fields for transaction-level information, and explore new testability in Xcode. We’ll also review an important StoreKit deprecation.
Explore App Store server APIs for In-App Purchase
Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we’ll introduce updated endpoint functionality, new transaction fields, and a new notification type. We’ll also discuss best practices for the purchase lifecycle, delivering content, and targeting offers, so you can become a server power user.