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Generated on 8/12/2024
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It seems like you're interested in the topic of offer codes and promotional offers as discussed in Apple's WWDC sessions. Here's a summary of the relevant content:
Apple has introduced several enhancements to the App Store Offers, including the use of offer codes. These codes can be unique, one-time-use codes generated by the App Store or custom codes created by developers to distribute through their own marketing channels. Offer codes are part of a broader set of tools to manage subscription offers, including introductory offers, promotional offers, and the new Winback offers.
Winback offers are designed to re-engage churned subscribers by providing them with special offers when their subscription has expired and they have disabled auto-renew. These offers can be configured using customer eligibility criteria provided by the App Store, and they can be promoted through both the App Store and your own marketing channels.
For more detailed information on implementing these offers, you can refer to the session titled "Implement App Store Offers," particularly the chapters on "Introducing win-back offers" and "Support win-back offers."
If you have a specific question about a particular aspect of these offers, feel free to ask!
Explore App Store server APIs for In-App Purchase
Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we’ll introduce updated endpoint functionality, new transaction fields, and a new notification type. We’ll also discuss best practices for the purchase lifecycle, delivering content, and targeting offers, so you can become a server power user.
Implement App Store Offers
Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in sandbox and Xcode to make sure they work smoothly.