search ads
Asked on 2024-07-30
1 search
Apple Search Ads and AdAttributionKit were discussed in multiple sessions at WWDC 2024. Here are the relevant details:
Apple Search Ads
Apple Search Ads offer a variety of ad placement options to help you promote your app throughout the App Store, including on the Today tab or at the top of search results. You can also use it to create ads that use custom product pages with deep links to improve your ad experience. These deep links can be universal links or custom URLs that direct users to specific parts of your app, enhancing the flow from the ad interaction to the app experience.
For more details, you can refer to the session What’s new in App Store Connect.
AdAttributionKit
AdAttributionKit is built on top of SKAdNetwork fundamentals and supports three different methods of displaying ads: custom creative ads, view-through ads, and recommendation ads. It allows you to handle ad impressions and user interactions within your app, and it is fully interoperable with SKAdNetwork.
For more details, you can refer to the session Meet AdAttributionKit.
Relevant Sessions
If you have any specific questions or need timestamps for particular topics, feel free to ask!
Support semantic search with Core Spotlight
Learn how to provide semantic search results in your app using Core Spotlight. Understand how to make your app’s content available in the user’s private, on-device index so people can search for items using natural language. We’ll also share how to optimize your app’s performance by scheduling indexing activities. To get the most out of this session, we recommend first checking out Core Spotlight documentation on the Apple Developer website.
What’s new in App Store Connect
Explore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for you, deep link to specific content in your app from custom product pages, use the latest enhancements to TestFlight, and more.
Meet AdAttributionKit
Introducing AdAttributionKit, a new iOS framework for privacy-preserving ad attribution. Learn how AdAttributionKit supports re-engagement, click-through attribution (including support for custom creative), JWS formatted impressions and postbacks, and more. We’ll provide insight into testing your AdAttributionKit implementation and deep-dive into code snippets and best practices for adopting AdAttributionKit.