What changes are happening his the app store?

Asked on 07/30/2024

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Several changes and new features are being introduced to the App Store and related services, as highlighted in various WWDC 2024 sessions:

  1. App Store Connect Enhancements:

    • Reduced Screenshot Requirements: Now, only one set of screenshots is required for iPhone and one for iPad, simplifying the submission process.
    • API Support for Enterprise Program: Members of the Apple Developer Enterprise Program now have access to provisioning and user management APIs.
    • App Analytics Reports: The App Store Connect API now allows downloading of 50 new app analytics reports, including data on App Store engagement, downloads, sales, and app usage. This makes it easier to integrate App Store Connect data into your systems.
    • Featuring Nominations: Developers can now submit plans for upcoming app content and enhancements to the editorial team for consideration to be featured on the App Store. This can help increase visibility and downloads for your app.

    For more details, you can refer to the session What’s new in App Store Connect.

  2. StoreKit and In-App Purchase Updates:

    • Deprecation of Original In-App Purchase API: Starting with iOS 18, the original API for in-app purchases is deprecated. Developers are encouraged to migrate to StoreKit 2, which offers improved features such as customer transaction history and subscription renewal info.
    • Winback Offers: A new type of subscription offer designed to help recover churned subscribers. These offers can be customized and promoted on the App Store.
    • Modern Language Features: StoreKit 2 uses modern language features like Swift's Async/Await pattern, making it easier to handle tasks such as fetching product metadata and retrieving transaction history.

    For more information, you can check out the session What’s new in StoreKit and In-App Purchase.

  3. App Store Offers:

    • Winback Offers: These are designed to help recover churned subscribers and can be easily integrated into your app with tools to customize eligibility rules and merchandise the offer without additional code.

    For more details, refer to the session Implement App Store Offers.

These updates aim to streamline the app submission process, enhance in-app purchase experiences, and provide better tools for app analytics and customer engagement.

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