How can I get more customers on my App Store Product page?

To attract more customers to your App Store product page, you can utilize several features introduced in the "What’s new in App Store Connect" session at WWDC 2024:

1. Custom Product Pages with Deep Links: You can create custom product pages that highlight different features of your app tailored for specific audiences. These pages can include deep links, which allow you to direct users to specific parts of your app, enhancing the user experience from the moment they click on an ad or link. This is particularly useful for marketing campaigns and can be set up in App Store Connect. Learn more about deep links.

2. Promote Your App Feature: This new feature in the App Store Connect app allows you to generate marketing assets for your app's significant moments, such as a new version release. You can easily share these assets on social media directly from your iPhone or iPad, helping you reach a broader audience. Explore the promote your app feature.

3. Apple Search Ads: Use Apple Search Ads to create ads that utilize custom product pages with deep links. This can improve the ad experience by providing a seamless transition from the ad to the app. You can place these ads on the Today tab or at the top of search results in the App Store. See how to use Apple Search Ads with deep links.

By leveraging these tools, you can create a more engaging and targeted experience for potential customers, increasing the likelihood of them downloading your app.