Best practices App Store Ads
Asked on 08/14/2024
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To effectively utilize App Store Ads, Apple provides several tools and best practices that were discussed in the WWDC sessions:
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AdAttributionKit: This session introduces methods for displaying ads within your app using SK overlay and SKStoreProductViewController, which align with the iOS design language. These tools are easy to integrate and help in creating a seamless ad experience. You can learn more about implementing these ads in the session Meet AdAttributionKit (03:55).
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Deep Links and Custom Product Pages: In the session "What’s new in App Store Connect," Apple highlights the use of deep links in custom product pages to enhance ad experiences. These deep links can be used in Apple Search Ads to direct users to specific parts of your app, providing a more cohesive user journey from ad interaction to app engagement. This is discussed in the chapter "Reach customers" starting at Reach customers (11:50).
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Promote Your App Feature: This new feature in App Store Connect allows you to create marketing assets for your app's significant moments, such as launches or updates, and share them on social media directly from your iPhone or iPad. This can help in amplifying your app's visibility and engagement. More details can be found in the session What’s new in App Store Connect (15:48).
These sessions provide a comprehensive overview of the tools and strategies available for optimizing your app's presence and performance on the App Store through effective ad practices.
What’s new in App Store Connect
Explore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for you, deep link to specific content in your app from custom product pages, use the latest enhancements to TestFlight, and more.
Meet AdAttributionKit
Introducing AdAttributionKit, a new iOS framework for privacy-preserving ad attribution. Learn how AdAttributionKit supports re-engagement, click-through attribution (including support for custom creative), JWS formatted impressions and postbacks, and more. We’ll provide insight into testing your AdAttributionKit implementation and deep-dive into code snippets and best practices for adopting AdAttributionKit.
What’s new in StoreKit and In-App Purchase
Learn how to build and deliver even better purchase experiences using the App Store In-App Purchase system. We’ll demo new StoreKit views control styles and new APIs to improve your subscription customization, discuss new fields for transaction-level information, and explore new testability in Xcode. We’ll also review an important StoreKit deprecation.