how do I write in the apple voice

To write in the Apple voice, you should focus on a few key qualities that are consistently present in Apple's UX writing: clarity, simplicity, friendliness, and helpfulness. Here are some tips based on the session "Add personality to your app through UX writing" from WWDC 2024:

1. Clarity and Simplicity: Keep your writing clear and straightforward. Avoid unnecessary jargon and focus on what the user needs to know. For example, a welcome screen might start with a friendly greeting and then provide concise information about the app's features.

2. Friendliness: Use a tone that feels like a friendly conversation. This can be achieved by using casual language and sometimes adding elements like exclamation points to convey excitement or encouragement.

3. Helpfulness: Ensure that your writing is useful and guides the user effectively through the app. This might involve providing clear instructions or helpful tips.

4. Tone Variation: While the voice remains consistent, the tone can shift depending on the context. For example, a welcome screen might have a more energetic and engaging tone, especially if the app is targeted at a younger audience.

For more detailed guidance, you can refer to the session Add personality to your app through UX writing which covers these aspects in depth.