What is Apple Intelligence?

Generated on 7/16/2024

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Apple Intelligence is a personal intelligence system introduced by Apple, designed to bring powerful generative models to iOS, iPadOS, and macOS. It enables new capabilities for understanding and generating language and images, and helps users take actions with rich awareness of their personal context.

Key features of Apple Intelligence include:

  • On-Device Semantic Index: Organizes personal information from across apps.
  • App Intents Toolbox: Understands app capabilities and can tap into them on a user's behalf.
  • Privacy and Security: Built with privacy and security from the ground up, ensuring user data is protected.
  • Generative AI Models: Uses advanced generative AI models that are powerful yet efficient enough to run on devices, providing low latency and a better user experience.
  • Integration with Siri: Enhances Siri with more natural language understanding, contextual relevance, and the ability to take actions based on what the user is looking at.

For more details, you can refer to the Platforms State of the Union session at WWDC 2024.