How can I start a reactivation campaign for my subscription business software

To start a reactivation campaign for your subscription business software, you can utilize Winback offers, as discussed in the WWDC session titled "Implement App Store Offers." Winback offers are designed to help recover churned subscribers by providing them with incentives to return to your service.

Here's a step-by-step guide based on the session:

1. Eligibility Criteria: Ensure that your customers meet the eligibility criteria for the Winback offer. For example, they must have paid for the subscription for at least three months, and the subscription must have been inactive for a certain period (e.g., between two and 24 months ago).

2. Setting Up Offers: Navigate to the subscription pricing page in App Store Connect and find the Winback offers tab. Create a new offer by entering a unique reference name and offer identifier. Select the start and end dates for the offer.

3. Offer Types: Choose the type of offer that suits your business model, such as a free trial, pay-as-you-go, or pay upfront at a reduced price.

4. Promotion: You can promote your Winback offers on the App Store by uploading an image for your subscription and enabling App Store promotion. Once live, the offer will be automatically promoted.

5. Testing: Use Xcode to test the eligibility of your Winback offers by toggling customer eligibility settings to simulate different scenarios.

For more detailed guidance, you can refer to the session Implement App Store Offers (07:10) which covers configuring Winback offers.

Relevant Sessions

• Implement App Store Offers
• Explore App Store server APIs for In-App Purchase