deep links

Generated on 8/26/2024

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Deep links were discussed in the session titled "What’s new in App Store Connect" at WWDC 2024. Deep links allow you to customize where someone lands when they open your app from a custom product page. This feature enhances the flow from what someone sees on the App Store to when they open your app, providing a seamless experience from ad interaction to the landing page within your app. Deep links can be any custom URL or a universal link recognized by your app's code, and they are assigned in App Store Connect when creating custom product pages. This feature is particularly useful for marketing your app through social channels or in marketing campaigns, and it integrates well with Apple Search Ads.

For more details, you can refer to the session What’s new in App Store Connect (11:50).

Additionally, the session "What’s new in App Intents" also covers the use of universal links, which help people access your content whether or not they have your app installed. This session explains how to represent app entities, enums, and intents with a URL representation, allowing Siri and shortcuts to treat them like links to specific content.

For more information, you can check the session What’s new in App Intents (11:41).