What are App Store Offers?

App Store Offers are a set of features provided by Apple to help businesses that are subscription-based to acquire, retain, and reengage customers. These offers allow eligible customers to receive a free or discounted price on subscriptions for a limited period of time. There are three main types of offers:

1. Introductory Offers: These are designed for new subscribers, allowing them to try a subscription with a free trial or at a discounted price.

2. Promotional Offers: These are more flexible and allow businesses to create unique discounts and define their own eligibility criteria. They can be used to retain existing customers or encourage churned subscribers to return.

3. Offer Codes: These are unique, one-time-use codes that can be distributed through marketing channels to provide customers with special offers.

Additionally, a new type of offer called Winback Offers has been introduced, which targets expired customers to encourage them to resubscribe. These offers can be promoted through various channels, including the App Store and personalized recommendations.

For more detailed information, you can refer to the session Implement App Store Offers (00:07).