Universal links

Generated on 9/3/2024

1 search

Universal links are a key feature discussed in the "What’s new in App Intents" session at WWDC 2024. They allow users to access your app's content directly, whether or not the app is installed. This is achieved by representing app intent types with URL representations, enabling Siri and shortcuts to treat them as links to specific content. This functionality allows actions to open URLs or make them shareable, enhancing the user experience by deep linking directly to specific content within the app.

In the "What’s new in App Store Connect" session, deep links, which can be universal links, are highlighted as a way to improve the user experience when navigating from custom product pages to specific content within an app. These links are set up in App Store Connect and can be used in marketing campaigns, including Apple Search ads, to provide a seamless transition from ad interaction to app content.

For more details on universal links in app intents, you can refer to the What’s new in App Intents (11:41) session.