Does human interface guidelines suggest branding?
Asked on 09/06/2024
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The Human Interface Guidelines (HIG) do suggest incorporating branding into app design, but they emphasize doing so in a way that does not compromise usability or comfort. For example, in the session "Design great visionOS apps," it is discussed how Red Bull TV adapted their branding for Vision Pro by using high-quality visual imagery and subtle branding moments, like incorporating their brand color briefly as images load, without using solid backgrounds that could be visually distracting (Design great visionOS apps).
Additionally, in the session "Say hello to the next generation of CarPlay design system," it is highlighted that CarPlay is designed to allow automakers to express their own visual design philosophy, creating a unique co-branded experience that celebrates both the vehicle's brand and Apple's design (Say hello to the next generation of CarPlay design system).
These examples illustrate that while branding is encouraged, it should be integrated thoughtfully to enhance the user experience without overwhelming it.
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