How does universal link work

Universal links are a powerful feature that allows users to access specific content within your app, whether or not they have the app installed. They work by associating a URL with a specific part of your app, enabling deep linking to that content.

In the context of WWDC 2024, universal links are discussed in the session titled "What’s new in App Intents." The session explains how you can represent your app's content with universal links by using app intent types. For example, you can express your app entities, enums, and intents as having a URL representation, which allows Siri and shortcuts to treat them like links to specific content. This makes actions like opening a URL or sharing content more seamless.

Additionally, the session "What’s new in App Store Connect" highlights how deep links, which can be universal links, enhance the user experience by directing users to specific content within your app from custom product pages or ads. This is particularly useful for marketing purposes, as it provides a seamless transition from an ad or a custom product page to the relevant content in your app.

For more detailed information, you can refer to the Universal links section in the "What’s new in App Intents" session.