Why are Apple products so expensive?

Apple products are often perceived as expensive due to several factors, including their focus on integrating advanced hardware, software, and services to create seamless and innovative user experiences. At WWDC, Apple emphasizes the development of highly integrated apps that leverage the full capabilities of their platforms, as seen in the Platforms State of the Union. This integration ensures that apps perform optimally and provide a consistent user experience across devices.

Additionally, Apple's commitment to privacy and security, as highlighted in the Platforms State of the Union, adds value to their products. They implement advanced security architectures and ensure that user data is protected, which can contribute to the overall cost of their products.

Moreover, Apple's investment in cutting-edge technologies, such as machine learning and AI, as discussed in the Explore machine learning on Apple platforms session, further enhances the capabilities of their devices, justifying their premium pricing. These technologies enable features like gesture recognition, portrait mode, and health monitoring, all of which run on-device to maintain user privacy.

In summary, the perceived high cost of Apple products is a reflection of their commitment to innovation, privacy, and seamless integration of hardware and software, as consistently highlighted in their WWDC presentations.