Promotion
Generated on 9/25/2024
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Promotion Features at WWDC 2024
Apple introduced several new features related to app promotion during WWDC 2024. Here are some highlights:
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App Store Offers:
- You can promote in-app offers directly on the App Store. This involves setting up promotional images and configuring your subscription details. Once approved, these offers can be automatically promoted on the App Store. If you need to stop the promotion, you can cancel it before it goes live or delete the offer once it's live. Implement App Store Offers.
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Promote Your App Feature in App Store Connect:
- A new feature in the App Store Connect app allows you to generate marketing assets for your app's significant moments, such as launches or updates. These assets can be easily shared on social media directly from your iPhone or iPad. If your app is featured on the App Store, you will receive a notification to create a special marketing asset. What’s new in App Store Connect.
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Targeted Promotional Offers:
- The App Store server APIs have been enhanced to support targeted promotional offers. These offers can be tailored based on server-side eligibility logic, allowing you to attract and retain customers effectively. Explore App Store server APIs for In-App Purchase.
These features provide developers with powerful tools to enhance their app's visibility and engagement through strategic promotions and marketing efforts.
What’s new in App Store Connect
Explore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for you, deep link to specific content in your app from custom product pages, use the latest enhancements to TestFlight, and more.
Explore App Store server APIs for In-App Purchase
Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we’ll introduce updated endpoint functionality, new transaction fields, and a new notification type. We’ll also discuss best practices for the purchase lifecycle, delivering content, and targeting offers, so you can become a server power user.
Implement App Store Offers
Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in sandbox and Xcode to make sure they work smoothly.