Why do they call it Apple intelligence?

Apple Intelligence is a personal intelligence system designed to enhance user experiences across Apple devices by leveraging powerful generative models. It integrates deeply with iOS, iPadOS, and macOS to provide new capabilities for understanding and generating language and images, and helping users take actions with rich awareness of their personal context.

Here are some key points about Apple Intelligence:

On-Device Semantic Index: It organizes personal information from across apps.
App Intents Toolbox: Understands app capabilities and can tap into them on a user's behalf.
Privacy and Security: Built with privacy and security from the ground up, ensuring user data remains private.
Generative AI Models: Uses advanced AI models to deliver low latency and better user experiences by running as much as possible on-device.
Integration with Siri: Enhances Siri's capabilities, making it more natural, contextually relevant, and personal.

For more details, you can refer to the Platforms State of the Union session.