handling deeplinks

Generated on 10/3/2024

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Deep links are a significant enhancement introduced in the "What’s new in App Store Connect" session at WWDC 2024. They allow developers to customize where users land when they open an app from a custom product page. This feature is particularly useful for marketing, as it enables a seamless transition from an ad interaction to a specific location within the app. Deep links can be either universal links or custom URLs recognized by the app's code, and they are assigned in App Store Connect when creating custom product pages. This functionality is especially beneficial when used in conjunction with Apple Search Ads, as it improves the ad experience by directing users to specific content within the app.

Additionally, in the "What’s new in App Intents" session, universal links are discussed as a way to help people access app content, whether or not they have the app installed. By using URL representable entities, developers can create deep links that integrate with Siri and shortcuts, allowing actions to open specific content within the app.

For more detailed information on handling deep links, you can refer to the What’s new in App Store Connect (12:44) session.