how to get the best out of product page optimization

To get the best out of product page optimization on the App Store, you can utilize custom product pages and deep links. Here's a summary of the key points from the session What’s new in App Store Connect:

1. Custom Product Pages: These allow you to create variants of your default product page to highlight different features tailored for specific audiences. For example, you can create a variant to showcase flight search features or special deals.

2. Deep Links: Enhance the user experience by directing users to specific content within your app from a custom product page. This is particularly useful for marketing campaigns and ads, as it provides a seamless transition from the ad to the app experience.

3. Integration with Apple Search Ads: You can use custom product pages with deep links in your Apple Search Ads to improve ad performance. This allows users to be directed to specific app content when they interact with your ad.

4. Promote Your App Feature: This new feature in App Store Connect allows you to generate marketing assets for your app's significant moments, like launches or updates, and share them on social media directly from your iPhone or iPad.

By leveraging these tools, you can effectively optimize your product pages to better reach and engage your target audience.