how to get the best out of product page optimization
Generated on 10/31/2024
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To get the best out of product page optimization on the App Store, you can utilize custom product pages and deep links. Here's a summary of the key points from the session What’s new in App Store Connect:
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Custom Product Pages: These allow you to create variants of your default product page to highlight different features tailored for specific audiences. For example, you can create a variant to showcase flight search features or special deals.
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Deep Links: Enhance the user experience by directing users to specific content within your app from a custom product page. This is particularly useful for marketing campaigns and ads, as it provides a seamless transition from the ad to the app experience.
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Integration with Apple Search Ads: You can use custom product pages with deep links in your Apple Search Ads to improve ad performance. This allows users to be directed to specific app content when they interact with your ad.
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Promote Your App Feature: This new feature in App Store Connect allows you to generate marketing assets for your app's significant moments, like launches or updates, and share them on social media directly from your iPhone or iPad.
By leveraging these tools, you can effectively optimize your product pages to better reach and engage your target audience.
What’s new in StoreKit and In-App Purchase
Learn how to build and deliver even better purchase experiences using the App Store In-App Purchase system. We’ll demo new StoreKit views control styles and new APIs to improve your subscription customization, discuss new fields for transaction-level information, and explore new testability in Xcode. We’ll also review an important StoreKit deprecation.
Support semantic search with Core Spotlight
Learn how to provide semantic search results in your app using Core Spotlight. Understand how to make your app’s content available in the user’s private, on-device index so people can search for items using natural language. We’ll also share how to optimize your app’s performance by scheduling indexing activities. To get the most out of this session, we recommend first checking out Core Spotlight documentation on the Apple Developer website.
Implement App Store Offers
Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in sandbox and Xcode to make sure they work smoothly.
What’s new in App Store Connect
Explore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for you, deep link to specific content in your app from custom product pages, use the latest enhancements to TestFlight, and more.
What’s new in Wallet and Apple Pay
Take passes and payments to the next level with new enhancements to Wallet and Apple Pay. Make your event tickets shine with rich pass designs in Wallet, and bring great Apple Pay experiences to even more people with third-party browser support. We’ll also look at how to disburse funds with Apple Pay on the Web and highlight new API changes that help you integrate Apple Pay into even more purchasing flows.