how to get promoted
Generated on 11/21/2024
1 search
To promote your app effectively, Apple has introduced several features and tools that can help you gain visibility and attract users. Here are some key points from the WWDC sessions:
-
Promote Your App Feature: In the session What’s new in App Store Connect, Apple introduced a new feature in the App Store Connect app that allows you to generate marketing assets for your app's significant moments, such as launches or updates. You can easily share these assets on social media directly from your iPhone or iPad.
-
Featuring Nominations: You can submit a featuring nomination to the editorial team to highlight upcoming changes or updates to your app. This can increase the chances of your app being featured on the App Store, as discussed in the session What’s new in App Store Connect.
-
Winback Offers: The session Implement App Store Offers introduced winback offers, which are designed to re-engage expired subscribers. These offers can be promoted on the App Store and through your own marketing channels.
-
Promotional Offers: In the session Explore App Store server APIs for In-App Purchase, Apple explained how to create promotional offers using the App Store server library. These offers can be targeted to specific customers to encourage subscriptions or purchases.
These tools and strategies can help you effectively promote your app and increase its visibility on the App Store.
Explore App Store server APIs for In-App Purchase
Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we’ll introduce updated endpoint functionality, new transaction fields, and a new notification type. We’ll also discuss best practices for the purchase lifecycle, delivering content, and targeting offers, so you can become a server power user.
Implement App Store Offers
Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in sandbox and Xcode to make sure they work smoothly.
What’s new in App Store Connect
Explore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for you, deep link to specific content in your app from custom product pages, use the latest enhancements to TestFlight, and more.