“你是哪个公司的产品？”

Implement App Store Offers

Learn how to engage customers with App Store Offers using App Store Connect, as well as the latest StoreKit features and APIs. Discover how you can set up win-back offers (a new way to re-engage previous subscribers) and generate offer codes for Mac apps. And find out how to test offers in sandbox and Xcode to make sure they work smoothly.

Meet AccessorySetupKit

Elevate your accessory setup experience with AccessorySetupKit. Display a beautiful pairing dialog with an image of your Bluetooth or Wi-Fi accessory — no trip to the Settings app required. Discover how to improve privacy by pairing only your app with an accessory. And learn how you can migrate existing accessories so they can be managed by AccessorySetupKit.

Platforms State of the Union

Discover the newest advancements on Apple platforms.

Meet AdAttributionKit

Introducing AdAttributionKit, a new iOS framework for privacy-preserving ad attribution. Learn how AdAttributionKit supports re-engagement, click-through attribution (including support for custom creative), JWS formatted impressions and postbacks, and more. We’ll provide insight into testing your AdAttributionKit implementation and deep-dive into code snippets and best practices for adopting AdAttributionKit.

Explore App Store server APIs for In-App Purchase

Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we’ll introduce updated endpoint functionality, new transaction fields, and a new notification type. We’ll also discuss best practices for the purchase lifecycle, delivering content, and targeting offers, so you can become a server power user.

Add personality to your app through UX writing

Every app has a personality that comes across in what you say — and how you say it. Learn how to define your app’s voice and modulate your tone for every situation, from celebratory notifications to error messages. We’ll help you get specific about your app’s purpose and audience and practice writing in different tones.

What’s new in privacy

At Apple, we believe privacy is a fundamental human right. Learn about new and improved permission flows and other features that manage data in a privacy-preserving way, so that you can focus on creating great app experiences.

Introducing enterprise APIs for visionOS

Find out how you can use new enterprise APIs for visionOS to create spatial experiences that enhance employee and customer productivity on Apple Vision Pro.

Explore machine learning on Apple platforms

Get started with an overview of machine learning frameworks on Apple platforms. Whether you’re implementing your first ML model, or an ML expert, we’ll offer guidance to help you select the right framework for your app’s needs.

Design great visionOS apps

Find out how to create compelling spatial computing apps by embracing immersion, designing for eyes and hands, and taking advantage of depth, scale, and space. We’ll share several examples of great visionOS apps and explore how their designers approached creating new experiences for the platform.

Bring your machine learning and AI models to Apple silicon

Learn how to optimize your machine learning and AI models to leverage the power of Apple silicon. Review model conversion workflows to prepare your models for on-device deployment. Understand model compression techniques that are compatible with Apple silicon, and at what stages in your model deployment workflow you can apply them. We’ll also explore the tradeoffs between storage size, latency, power usage and accuracy.

Meet the Translation API

Discover how you can translate text across different languages in your app using the new Translation framework. We’ll show you how to quickly display translations in the system UI, and how to translate larger batches of text for your app’s UI.

18 things from WWDC24

Here’s your guide to the big announcements from this year’s Worldwide Developers Conference.