Any updates related to advertising and/or brower?
Asked on 2024-07-30
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Updates Related to Advertising and Browser
Advertising
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AdAttributionKit:
- Apple introduced AdAttributionKit, a new privacy-preserving ad attribution framework for iOS and iPadOS, built on top of SkadNetwork fundamentals. It enables ad networks to generate, sign, and serve ads to publisher apps while preserving user privacy.
- Key features include:
- Fetching ads in a new JWS format.
- Displaying ads using SKOverlay and SKStoreProductViewController.
- Handling postbacks and re-engagement.
- Developer mode for faster testing.
- For more details, you can refer to the session Meet AdAttributionKit.
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HLS Interstitials:
- Enhancements to HLS interstitials were introduced, allowing for new ways to present and navigate ads within main content.
- The session covers:
- A recap of HLS interstitials.
- New integrated timeline API for building app UI experiences.
- Updates on interstitial SharePlay.
- For more details, you can refer to the session Enhance ad experiences with HLS interstitials.
Browser
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Safari Management:
- Safari extensions can now be managed on iOS, iPadOS, and macOS with a new Safari extension configuration, making it easier for IT professionals to manage user activities within Safari.
- This update is part of the session What’s new in device management.
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Apple Pay on Non-Safari Browsers:
- With iOS 18, Apple Pay can now be used on any non-Safari browser by scanning a code with an iPhone to securely and privately complete the payment.
- Developers need to update their code to use the Apple Pay JavaScript SDK version 1.2.0 or higher and ensure the use of the JavaScript SDK Apple Pay button.
- For more details, you can refer to the session What’s new in Wallet and Apple Pay.
Relevant Sessions

What’s new in device management
Learn about the latest management capabilities for iOS, iPadOS, macOS, and visionOS, then discover the latest changes to Apple Business Manager and Apple School Manager. We’ll also share updates to Activation Lock, SoftwareUpdate, and Safari management.

Enhance ad experiences with HLS interstitials
Explore how HLS Interstitials can help you seamlessly insert advertisements into your HLS content. We’ll also show you how to use integrated timeline to tune your UI experience and build SharePlay for interstitials.

What’s new in Wallet and Apple Pay
Take passes and payments to the next level with new enhancements to Wallet and Apple Pay. Make your event tickets shine with rich pass designs in Wallet, and bring great Apple Pay experiences to even more people with third-party browser support. We’ll also look at how to disburse funds with Apple Pay on the Web and highlight new API changes that help you integrate Apple Pay into even more purchasing flows.
