Any updates related to advertising and/or brower?

Asked on 2024-07-30

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Updates Related to Advertising and Browser

Advertising

  1. AdAttributionKit:

    • Apple introduced AdAttributionKit, a new privacy-preserving ad attribution framework for iOS and iPadOS, built on top of SkadNetwork fundamentals. It enables ad networks to generate, sign, and serve ads to publisher apps while preserving user privacy.
    • Key features include:
      • Fetching ads in a new JWS format.
      • Displaying ads using SKOverlay and SKStoreProductViewController.
      • Handling postbacks and re-engagement.
      • Developer mode for faster testing.
    • For more details, you can refer to the session Meet AdAttributionKit.
  2. HLS Interstitials:

    • Enhancements to HLS interstitials were introduced, allowing for new ways to present and navigate ads within main content.
    • The session covers:
      • A recap of HLS interstitials.
      • New integrated timeline API for building app UI experiences.
      • Updates on interstitial SharePlay.
    • For more details, you can refer to the session Enhance ad experiences with HLS interstitials.

Browser

  1. Safari Management:

    • Safari extensions can now be managed on iOS, iPadOS, and macOS with a new Safari extension configuration, making it easier for IT professionals to manage user activities within Safari.
    • This update is part of the session What’s new in device management.
  2. Apple Pay on Non-Safari Browsers:

    • With iOS 18, Apple Pay can now be used on any non-Safari browser by scanning a code with an iPhone to securely and privately complete the payment.
    • Developers need to update their code to use the Apple Pay JavaScript SDK version 1.2.0 or higher and ensure the use of the JavaScript SDK Apple Pay button.
    • For more details, you can refer to the session What’s new in Wallet and Apple Pay.

Relevant Sessions

  1. Meet AdAttributionKit
  2. Enhance ad experiences with HLS interstitials
  3. What’s new in device management
  4. What’s new in Wallet and Apple Pay