what‘s the selling point of apple watch ultra?

The selling point of the Apple Watch Ultra was not explicitly mentioned in the provided context. However, based on the information about watchOS 11 and its features, we can infer some key selling points for the Apple Watch Ultra:

1. Enhanced Live Activities: watchOS 11 introduces live activities that bring timely and relevant information to your wrist. This feature allows users to track the progress of events or tasks directly from their Apple Watch, making it highly glanceable and convenient.

2. Smart Stack Integration: The Smart Stack in watchOS 11 allows users to access important information and actions quickly. Live activities are automatically presented in the Smart Stack, making it easier to see updates without navigating through multiple screens.

3. High Frequency Updates: Apple Watch supports high-frequency updates for live activities, ensuring that users receive the most current information, especially when the watch has a good connection to its companion iPhone or Wi-Fi network.

4. Customization for Developers: Developers can customize live activity views for Apple Watch, providing a more engaging and tailored experience for users. This includes leveraging the small supplemental activity family to show more detailed information.

5. Interactivity and Relevance: The combination of interactivity and relevance in widgets and the Smart Stack makes the Apple Watch more actionable and intelligent, enhancing the overall user experience.

For more detailed information, you can refer to the session What’s new in watchOS 11 (00:00:00).