What is the new Apple AI?

Asked on 2024-07-18

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Apple introduced "Apple Intelligence" at WWDC 2024, which is a personal intelligence system that integrates powerful generative models into iOS, iPadOS, and macOS. This system is designed to understand and generate language and images, helping users take actions with rich awareness of their personal context. It is built with privacy and security from the ground up and leverages on-device processing to ensure low latency and better user experience.

Key features of Apple Intelligence include:

  • Device Semantic Index: Organizes personal information from across apps.
  • App Intents Toolbox: Understands app capabilities and can take actions on behalf of the user.
  • Generative AI Models: These models are powerful yet optimized to run on-device, ensuring privacy and efficiency.
  • Integration with Siri: Enhances Siri's natural language understanding and contextual awareness.

For more details, you can refer to the Platforms State of the Union session.