app store connect

Asked on 06/12/2025

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What's New in App Store Connect

At WWDC, Apple introduced several new features and improvements to App Store Connect, aimed at enhancing app management, discovery, and automation. Here are some key highlights:

  1. Featuring Nominations: A new feature that allows developers to submit plans for their app's upcoming content and enhancements to Apple's editorial team for potential featuring on the App Store. This is managed within App Store Connect. Learn more about featuring nominations.

  2. App Store Connect API Enhancements: The API has been expanded to include new capabilities such as webhooks for event-driven workflows, build upload, and feedback APIs. These updates allow for greater automation and integration into custom workflows. Explore the API enhancements.

  3. Build Management: Developers can now use the App Store Connect API to upload builds, providing flexibility in integrating custom workflows. The system also retains builds even if they encounter errors during processing, allowing for better error management. Learn more about managing builds.

  4. App Analytics: Over 100 new metrics have been added to App Analytics in App Store Connect, including new subscriptions and monetization data. This helps developers better understand their app's performance and optimize monetization strategies. Explore new analytics features.

  5. Webhook Notifications: App Store Connect now supports webhooks for important events, such as new TestFlight feedback submissions and build state changes, allowing developers to automate responses to these events. Learn about webhook notifications.

These updates are designed to streamline the app development process, improve app discoverability, and provide developers with more tools to manage and analyze their apps effectively. For more detailed information, you can refer to the sessions "What’s new in App Store Connect" and "Automate your development process with the App Store Connect API" from WWDC 2024 and 2025.

app store connect | Ask WWDC