intelligence

Asked on 06/16/2025

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Apple Intelligence, as discussed in the WWDC sessions, is a personal intelligence system integrated into Apple's platforms, including iOS, iPadOS, and macOS. It leverages powerful generative models to enhance user experiences by understanding and generating language and images, all while maintaining user privacy. This system is deeply integrated into features and apps across the Apple ecosystem.

Key features of Apple Intelligence include:

  • Writing Tools: Automatically integrated into apps using standard UI frameworks, these tools help users by rewriting text for tone and clarity, proofreading, and summarizing key points.
  • Genmoji and Image Playground: These features allow users to create personalized emojis and manipulate images easily.
  • Visual Intelligence: This feature helps users explore their surroundings and interact with content on their iPhone screens by providing information and actions related to objects and places.
  • Foundation Models Framework: This new framework gives developers direct access to on-device large language models, enabling intelligent experiences that are fast, private, and available offline.

For more detailed information on Apple Intelligence, you can refer to the Platforms State of the Union (01:35) session.