offer metrics
Asked on 06/12/2025
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At WWDC 2025, Apple introduced several new metrics and features to help developers optimize their app monetization strategies. In the session titled "Optimize your monetization with App Analytics," new offer metrics were highlighted, which allow developers to evaluate their app's offer performance. For example, developers can see what percentage of users who start an offer convert to paid subscriptions, with a case showing about 67% conversion from a free trial to a paid subscription. Additionally, the session discussed the use of the Analytics Reports API to export App analytics data for offline analysis, which can be accessed in eight categories of App Store Reports as of June 2025.
The session also introduced new payer metrics and benchmarks to measure monetization performance, expanded filtering capabilities, and over 100 new metrics to measure in-app purchases, subscriptions, and offers. Developers are encouraged to compare their results to peer group benchmarks to identify performance gaps and consider using offers to acquire, retain, or win back paying users.
For more detailed insights, you can refer to the session Optimize your monetization with App Analytics (11:42) where offer metrics are discussed.
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