Optimize your monetization with App Analytics
Asked on 2025-07-03
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The session "Optimize your monetization with App Analytics" at WWDC 2025 introduces several new features in App Analytics to help developers optimize their app's monetization strategy. Key highlights include:
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New Home and Capabilities: App Analytics has moved to a new home within the Apps tab, making it easier to access and act on insights. The new interface includes expanded filtering capabilities, allowing for more detailed analysis (Optimize your monetization with App Analytics).
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Payer Metrics and Benchmarks: New metrics and benchmarks have been introduced to help measure monetization performance. These include metrics like Download to Paid Conversion and Average Proceeds per Download, which provide insights into user conversion and revenue growth (Optimize your monetization with App Analytics).
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Subscription Analytics: A new subscription section provides detailed metrics on subscription performance, including active plans, paid plans, and monthly recurring revenue. This helps track subscription success and understand changes in the subscription payer base (Optimize your monetization with App Analytics).
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Offer Metrics: New offer metrics allow developers to evaluate the performance of offers, such as free trials, in attracting and retaining users. This includes data on conversion rates to fully paid plans (Optimize your monetization with App Analytics).
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Analytics Reports: Updates to analytics reports enable exporting data for offline analysis, providing more flexibility in how developers can use their data (Optimize your monetization with App Analytics).
These enhancements aim to provide developers with the tools needed to better understand user behavior and improve their app's financial performance on the App Store.
Optimize your monetization with App Analytics
Explore the new monetization, subscription, and offer analytics coming to App Analytics. We’ll cover how powerful, new data visualizations and automated reports can help you make data-driven decisions that drive revenue growth, and discuss how to pair these metrics with acquisition features such as custom product pages to optimize and improve your monetization strategy.
What’s new in App Store Connect
Get the latest updates for App Store Connect, including the new web UI for build delivery and enhancements to TestFlight notifications. We’ll also discuss new app discovery features and enhancements, such as keywords for custom product pages, Accessibility Nutrition Labels, and age ratings updates. Additionally, learn about new functionalities like In-App Purchase offer codes and review summarization tools.
What’s new in AdAttributionKit
Learn about new features in AdAttributionKit, including how to measure overlapping re-engagement conversions and customize ad attribution rules for your app. Gain insight on a new postback property you can use to measure the success of ad campaigns across countries and regions. We’ll also demonstrate new functionality and best practices for testing your AdAttributionKit implementation. To get the most out of this session, we recommend first watching “Meet AdAttributionKit.”