What are the Apple Intelligence features that align to Apple values?

Asked on 06/25/2025

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Apple Intelligence features align with Apple values in several key ways:

  1. Privacy: Apple Intelligence is built with privacy from the ground up. It includes features like Private Cloud Compute, which ensures that data remains private and inaccessible to others, including Apple itself. This aligns with Apple's commitment to user privacy.

  2. On-Device Processing: Many of the intelligence features are designed to run on-device, which not only enhances performance and reduces latency but also keeps user data private and secure. This approach is consistent with Apple's focus on privacy and user control over personal data.

  3. Integration Across Ecosystem: Apple Intelligence is deeply integrated into features and apps across Apple's ecosystem, including iPhone, iPad, Mac, Apple Watch, and Apple Vision Pro. This integration ensures that intelligence features are available where users need them, enhancing the overall user experience.

  4. Developer Empowerment: Apple provides developers with tools like the Foundation Models framework, allowing them to integrate powerful, privacy-focused intelligence features into their apps. This empowers developers to create innovative and intelligent experiences while adhering to Apple's privacy standards.

  5. User-Centric Design: Features like writing tools, Genmoji, and Image Playground are designed to enhance user productivity and creativity, making technology more accessible and useful in everyday tasks.

These features are discussed in various sessions, such as the Platforms State of the Union (00:01:35) and the Keynote (01:32:40).