What does Apple say about human-centered AI

Apple's approach to human-centered AI, as discussed at WWDC, focuses on integrating powerful generative models into their platforms while maintaining a strong emphasis on privacy and user experience. Apple Intelligence, their personal intelligence system, is designed to understand and generate language and images, helping users take actions with a rich awareness of personal context. This system is deeply integrated into features and apps across iOS, iPadOS, and macOS, and is built with privacy from the ground up, ensuring that user data remains secure and private.

Apple's AI efforts are centered around running machine learning tasks on-device, leveraging the power of Apple Silicon to deliver low latency and a better user experience. This approach not only enhances performance but also keeps users' personal data private. The company is committed to advancing AI research and has published numerous papers and open-source tools to facilitate further exploration in this field.

For more details on Apple Intelligence, you can refer to the Platforms State of the Union (01:35) session.