What does apple want to focus on right now

Apple is currently focusing on several key areas, as highlighted in the recent WWDC sessions:

Gaming: Apple is emphasizing the growth of gaming on its platforms, leveraging the power of Apple Silicon and Metal to create a unified gaming platform across devices like Macs, iPads, and iPhones. This focus is on delivering console-class gaming experiences on Apple devices (Platforms State of the Union).
Design System: Apple is introducing a broad design update with a new design language that aims to create a more cohesive and harmonious experience across all Apple platforms. This includes the introduction of "Liquid Glass," a new expressive material that enhances the visual and interactive experience (Get to know the new design system).
Apple Intelligence: Apple is integrating powerful generative models into its platforms, enhancing capabilities for understanding and generating language and images. This is part of a broader initiative to bring more intelligence to Apple's devices while maintaining privacy (Platforms State of the Union).
Apple Silicon: The transition to Apple Silicon is complete, and Apple is focusing its innovation on this architecture. This includes the announcement that macOS Tahoe will be the final release for Intel Macs, encouraging developers to migrate their apps to Apple Silicon (Platforms State of the Union).
Unified Design Language: Apple is working towards a universal design across its platforms, inspired by the physicality and richness of visionOS, to create a more personal and content-focused user experience (Keynote).

These areas reflect Apple's commitment to enhancing user experiences through design, intelligence, and performance improvements across its ecosystem.