What new in aco and app promotion algorithms?
Asked on 06/23/2025
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At WWDC, Apple introduced several updates related to app promotion and ad attribution:
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App Promotion:
- In the session What’s new in App Store Connect, Apple introduced a new "Promote Your App" feature. This feature allows developers to generate marketing assets for significant app moments, such as launches or updates, and share them directly on social media. This aims to enhance app visibility and engagement through social media channels.
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Ad Attribution:
- In the session What’s new in AdAttributionKit, Apple discussed enhancements to Ad Attribution Kit, which helps advertisers measure the success of their ad campaigns while preserving user privacy. New features include the ability to measure overlapping re-engagement conversion windows and receive more detailed postback data, such as country codes.
These updates are designed to improve how developers can promote their apps and measure the effectiveness of their advertising efforts.
What’s new in App Store Connect
Explore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for you, deep link to specific content in your app from custom product pages, use the latest enhancements to TestFlight, and more.
Explore App Store server APIs for In-App Purchase
Learn how to leverage your server to build great In-App Purchase experiences with the latest updates to the App Store Server API, App Store Server Notifications, and the open source App Store Server Library. After a recap of current APIs, we’ll introduce updated endpoint functionality, new transaction fields, and a new notification type. We’ll also discuss best practices for the purchase lifecycle, delivering content, and targeting offers, so you can become a server power user.
What’s new in App Store Connect
Get the latest updates for App Store Connect, including the new web UI for build delivery and enhancements to TestFlight notifications. We’ll also discuss new app discovery features and enhancements, such as keywords for custom product pages, Accessibility Nutrition Labels, and age ratings updates. Additionally, learn about new functionalities like In-App Purchase offer codes and review summarization tools.