Write me a summary of all things new target at the non-develoeprs in an app agency, to inform them about new changes.

Asked on 06/12/2025

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Here's a summary of the new features and updates from WWDC that are relevant to non-developers in an app agency:

  1. App Store Connect Enhancements:

    • Age Ratings: New age rating thresholds have been introduced to better communicate app suitability for different age groups, helping parents understand app content for children, preteens, and teenagers. What’s new in App Store Connect
    • App Discovery: New features like tags, custom product pages, and non-subscription offer codes have been introduced to make apps more discoverable on the App Store. What’s new in App Store Connect
    • App Analytics: Over 100 new metrics in App analytics, including subscriptions and monetization data, are now available to help grow your app. What’s new in App Store Connect
  2. User Experience and Design:

    • UIKit Enhancements: New design systems and UI improvements have been introduced, including a vibrant look for system materials and controls, and support for new fluid transitions across the system. What’s new in UIKit
    • UX Writing: Emphasis on adding personality to apps through UX writing, focusing on friendliness and clarity when introducing new features. Add personality to your app through UX writing
  3. Enterprise and Business Apps:

These updates are designed to improve app discoverability, enhance user experience, and provide more detailed analytics, which can be crucial for marketing and product management teams in an app agency.