Write me a summary of all things new target at the non-develoeprs in an app agency, to inform them about new changes.
Asked on 06/12/2025
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Here's a summary of the new features and updates from WWDC that are relevant to non-developers in an app agency:
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App Store Connect Enhancements:
- Age Ratings: New age rating thresholds have been introduced to better communicate app suitability for different age groups, helping parents understand app content for children, preteens, and teenagers. What’s new in App Store Connect
- App Discovery: New features like tags, custom product pages, and non-subscription offer codes have been introduced to make apps more discoverable on the App Store. What’s new in App Store Connect
- App Analytics: Over 100 new metrics in App analytics, including subscriptions and monetization data, are now available to help grow your app. What’s new in App Store Connect
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User Experience and Design:
- UIKit Enhancements: New design systems and UI improvements have been introduced, including a vibrant look for system materials and controls, and support for new fluid transitions across the system. What’s new in UIKit
- UX Writing: Emphasis on adding personality to apps through UX writing, focusing on friendliness and clarity when introducing new features. Add personality to your app through UX writing
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Enterprise and Business Apps:
- Spatial Business Apps: Enhancements to enterprise APIs and new ways to interact with Windows and share content, aimed at improving user experience and protecting sensitive information. Explore enhancements to your spatial business app
These updates are designed to improve app discoverability, enhance user experience, and provide more detailed analytics, which can be crucial for marketing and product management teams in an app agency.

What’s new in App Store Connect
Get the latest updates for App Store Connect, including the new web UI for build delivery and enhancements to TestFlight notifications. We’ll also discuss new app discovery features and enhancements, such as keywords for custom product pages, Accessibility Nutrition Labels, and age ratings updates. Additionally, learn about new functionalities like In-App Purchase offer codes and review summarization tools.

What’s new in App Store Connect
Explore new features for discovery, testing, and marketing. Find out how to nominate your apps for featuring on the App Store, share exciting moments (like a version launch) with marketing assets generated for you, deep link to specific content in your app from custom product pages, use the latest enhancements to TestFlight, and more.

Explore enhancements to your spatial business app
Discover how the latest enhancements and APIs in visionOS 26 expand access and extend enterprise capabilities announced last year. Learn how these all-new features make it easy to build model training workflows, enhance video feeds, and enable you to align coordinate systems over a local network to develop collaborative experiences in your in-house app.